Independent advertising company
Make people notice.
Advertising built for how the world works now.
We combine strategy, creative, media and AI to help businesses get seen, remembered and chosen.
Selected work
The work speaks for itself.
Advertising, commercial production, social, AI-assisted creative and lead-generation work.
Most marketing is made to be approved, not remembered.
Kid in a Hoodie brings strategy, creative, production and media into the same conversation.
That means the idea is built for where it will run, the media supports the creative, and the work stays connected to the business result it was supposed to produce.
The work should be worth noticing. The results should be worth reporting.
What we do
One company. Six connected capabilities.
AI is part of the toolkit. Advertising is the company.
AI Visibility
Would AI recommend your business?
Your customers aren’t just searching Google anymore. They’re starting to ask AI who to hire.
“Who is the best company near me for this?”
Competitor B
Competitor C
Your business: missing.
We use AI. A lot.
Not because everything needs AI, but because advertising has changed.
We use it across creative development, production, research, automation, experimentation and discovery when it makes the work better.
When it doesn’t, we don’t.
Who you’ll work with
Founder-led from brief to delivery.
Kid in a Hoodie was founded by Santiago Paris and Brittany Paris.
Brands we’ve worked with
Real relationships. Real work.
Let’s make something people notice.
Tell us what you’re working on. We’ll tell you honestly whether we’re the right company for it.